Problem-solving typically involves the construction of discriminative stimuli
B. F. SKINNERSome of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
More B. F. Skinner Quotes
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We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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Let men be happy, informed, skillful, well behaved, and productive.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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I don’t believe in God, so I’m not afraid of dying.
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Men build society and society builds men.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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We shouldn’t teach great books; we should teach a love of reading.
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