It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
B. F. SKINNERIt is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
B. F. SKINNEROld age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
B. F. SKINNERTo say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNERScience, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.
B. F. SKINNERA person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNERI may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
B. F. SKINNERWhat is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SKINNERA person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNERWe admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
B. F. SKINNERWe have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNERSomehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNERSome of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
B. F. SKINNERUnable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
B. F. SKINNERTwenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
B. F. SKINNERI’ve often said that my rats have taught me much more than I’ve taught them.
B. F. SKINNERThe real problem is not whether machines think but whether men do.
B. F. SKINNER