“In all planning you make a list and you set priorities.”

Planning is bringing the future into the present so that you can do something about it now.

Putting $10.00 in the bank or talking to your stockbroker about your investment plans are activities that will move you toward your goal.

Keep it visible, and use it as a guide to action as you go through the day.

You can do an activity. Activities are steps along the way to a goal. Let’s say you desire security.

One of the secrets of getting more done is to make a TO DO List every day.

Review our priorities, ask the question; what’s the best use of our time right now?

You cannot do a goal. Long-term planning and goal-setting must therefore be complemented by short-term planning. This kind of planning requires specifying activities.

Lists are how I parse and manage the world.

I realized I had some cultural capital to spend, and I wanted to use it to introduce another author who might be considered a risk by conventional publishers. Michael Noll was at the top of my list.

It’s 210BPM gabber-style techno and 40BPM reggae in the same list and it’s like, yeah, they work.

You can do that: you send away to the Philippines, and they send you a wife. The only thing is, once you’re on their mailing list, they keep sending you a relative a month whether you want it or not.

It’s always music first, or melody and words together, but never words first.

A major celebrity is a major brand, and major brands pick very critically what other brands they’re going to associate with. So an A-list celebrity usually picks an A-list brand.

The idea that media is there to educate us, or to inform us, is ridiculous because that’s about tenth or eleventh on their list.

It’s embarrassing when you try to overthrow the government and you wind up on the Best Seller’s List.