As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
ALAN COOPERIf your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
More Alan Cooper Quotes
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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You Don’t Have to Go Home from Work Exhausted!
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Typography should not vary widely in an interface.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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While making art you should just do what is in your heart.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
ALAN COOPER






