It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPERIf your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
More Alan Cooper Quotes
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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You Don’t Have to Go Home from Work Exhausted!
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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Typography should not vary widely in an interface.
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I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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Define what the product will do before you design how the product will do it.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER






