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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’

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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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I’m a huge believer in putting music out as quickly as early as possible.
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Believer Early Huge Music Possible Put Quick
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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Computer Invade Life Live Run
As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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Annoy Corner Even Every Few Infuriate Kill Live Machine
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Being Human Interact Object React Sentiment Soon Sufficient
Form follows function straight to hell.
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Follow Function Hell Straight
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Computer Human Imagine Memory Simply Something True
Typography should not vary widely in an interface.
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Interfere Typography Vary Widely
Define what the product will do before you design how the product will do it.
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Before Define Design Product
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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Computer Dependent Hopeful Irreversible Kill Life Modern Monster Possible
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
English bohemians sit in cold orderly rows, like carrots.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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Another Club Dinner Except Geet Men One Perhaps Rugby

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