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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.

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Ease Improvement Ironically Least Likely New Product Software Technology Thing Use

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
ALAN COOPER

Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
Usability methods are like sandpapering a chair.
ALAN COOPER

Chair Like Method Sandpaper Usability
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
You Don’t Have to Go Home from Work Exhausted!
ALAN COOPER

Exhaust Go Home Work
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
Men do not greet one another like this … except perhaps at rugby club dinners.
ALAN COOPER

Another Club Dinner Except Geet Men One Perhaps Rugby
Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
ALAN COOPER

Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER

Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER

Beautiful Better Cool Interface Less Matter
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
There’s only one thing you can use against pure logic, and that’s common sense.
ALAN COOPER

Against Common Logic One Only Pure Sense Thing
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
Form follows function straight to hell.
ALAN COOPER

Follow Function Hell Straight

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