Define what the product will do before you design how the product will do it.
ALAN COOPERWhen I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
More Alan Cooper Quotes
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It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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English bohemians sit in cold orderly rows, like carrots.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Typography should not vary widely in an interface.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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While making art you should just do what is in your heart.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER






