Design principle: Take things away until the design breaks, then put that last thing back in.
ALAN COOPERWhen I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
More Alan Cooper Quotes
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Typography should not vary widely in an interface.
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Define what the product will do before you design how the product will do it.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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There’s only one thing you can use against pure logic, and that’s common sense.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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You Don’t Have to Go Home from Work Exhausted!
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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I’m a huge believer in putting music out as quickly as early as possible.
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I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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Usability methods are like sandpapering a chair.
ALAN COOPER






