If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPERMen do not greet one another like this … except perhaps at rugby club dinners.
More Alan Cooper Quotes
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Form follows function straight to hell.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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We don’t fight about music. We don’t fight about artistic direction.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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I’m a huge believer in putting music out as quickly as early as possible.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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Usability methods are like sandpapering a chair.
ALAN COOPER