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The things like that we could fight about, we really don’t. We are pretty lucky for that.

Alan Cooper

Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPER

Asshole Business Heinous Insidious Lie Most Notion Person Successful
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPER

Industry Midget Software Stand Toe
You Don’t Have to Go Home from Work Exhausted!
ALAN COOPER

Exhaust Go Home Work
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
The things like that we could fight about, we really don’t. We are pretty lucky for that.
ALAN COOPER

Could Fight Lucky Pretty Really Thing
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
ALAN COOPER

Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
ALAN COOPER

Annoy Corner Even Every Few Infuriate Kill Live Machine
There’s only one thing you can use against pure logic, and that’s common sense.
ALAN COOPER

Against Common Logic One Only Pure Sense Thing
Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
ALAN COOPER

Break Need Next One Out Put Record Tour Work
In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
ALAN COOPER

Computer Invade Life Live Run
I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
ALAN COOPER

Before Business Certain Father Good Husband Just Learn Rock Star Thing Try
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
ALAN COOPER

Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival

The things like that we could fight about, we really don’t. We are pretty lucky for that.

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The things like that we could fight about, we really don’t. We are pretty lucky for that.

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Popular Authors

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