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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.

Alan Cooper

Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
ALAN COOPER

Computer Invade Life Live Run
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
ALAN COOPER

Discipline Example Geat Giant Other Scientific Shoulder Stand
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
ALAN COOPER

Cool Die Evolve Kind Musician New Thing Try
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
ALAN COOPER

Amount Chair Make Sandpaper Smoother Table Turn
We don’t fight about music. We don’t fight about artistic direction.
ALAN COOPER

Artistic Direction Fight Music Think
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
ALAN COOPER

Boxing Excuse Look Madam Mirror Nose Seen State Well
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
ALAN COOPER

Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
You Don’t Have to Go Home from Work Exhausted!
ALAN COOPER

Exhaust Go Home Work
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPER

Being Human Interact Object React Sentiment Soon Sufficient
Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
Design principle: Take things away until the design breaks, then put that last thing back in.
ALAN COOPER

Back Break Design Last Principle Thing
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True

One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.

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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.

Related Topics

Popular Authors

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