In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
ALAN COOPERAnd as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
More Alan Cooper Quotes
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We don’t fight about music. We don’t fight about artistic direction.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Design principle: Take things away until the design breaks, then put that last thing back in.
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English bohemians sit in cold orderly rows, like carrots.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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I’m a huge believer in putting music out as quickly as early as possible.
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I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Define what the product will do before you design how the product will do it.
ALAN COOPER






