One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPERAnd as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
More Alan Cooper Quotes
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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Define what the product will do before you design how the product will do it.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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We don’t fight about music. We don’t fight about artistic direction.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER