Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
ALAN COOPERAnd as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
More Alan Cooper Quotes
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There’s only one thing you can use against pure logic, and that’s common sense.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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English bohemians sit in cold orderly rows, like carrots.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Typography should not vary widely in an interface.
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It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER






