We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
ALAN COOPERAnd as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
More Alan Cooper Quotes
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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English bohemians sit in cold orderly rows, like carrots.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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There’s only one thing you can use against pure logic, and that’s common sense.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Form follows function straight to hell.
ALAN COOPER