black
grey
blue
red
brown
white

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Related Topics

Advertise Catskill Else Everything Himalaya Market Strategy Time

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Marketing is what a company is in business to do. Marketing is a company’s ultimate objective.
AL RIES

Business Company Market Objective Ultimate
Changing the direction of a large company is like trying to turn an aircraft carrier.
AL RIES

Aircraft Carrier Change Company Direction Try Trying
Your brand’s power lies in dominance.
AL RIES

Brand Dominance Lie Power
The next generation product almost never comes from the previous generation.
AL RIES

Come Generations never Next Previous Product
The essence of positioning is sacrifice.
AL RIES

Essence Giving Sacrifice Unique Up
That is, you position the product in the mind of the prospect.
AL RIES

Mind Position Product You
What should a brand leader advertise?
AL RIES

Advertise Behavior Brand Important Leader
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
AL RIES

Allow Build Decade Ear Forget Normal Old Person Take Truth
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
AL RIES

Communication Fear Overcommnicate Problem Society World Year
The crucial ingredient in the success of any brand is its claim to authenticity.
AL RIES

Authenticity Claim Ingredient Success
The best way to make news is to announce a new category, not a new product.
AL RIES

Announce Best Category News Way Product
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
AL RIES

Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
You need to allow enough time for this forgetting to take place
AL RIES

Enough Ned Place Take Time Forget
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
AL RIES

Create Mind Perception Product Prospect Quite
After a slow buildup, people become convinced that they have known about the brand forever.
AL RIES

Brand Convince Forever Known Peop Slow
An attribute that nobody else already owns in your category.
AL RIES

Already Attribute Else Nobody Own Through

Copyright: 2020 - 2023 | Minimalist Quotes