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Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Related Topics

Brand Build Market Mind Prospect Sell

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

You have to reduce the essence of your brand to a single thought or attribute.
AL RIES

Already Attribute Brand Category Essence Own Reduce Single Thousand
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
The next generation product almost never comes from the previous generation.
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Come Generations never Next Previous Product
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Brand Failure Fast Give Law Name One Route
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light.
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Cancer Coherem Energy Focus Laser Light Source Stream Weak
War and marketing have many similarities.
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Many Market Similarity War
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
Each year we send more and receive less.
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Each Less More Receive Send Year
If you can build a powerful brand, you will have a powerful marketing program.
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Almost Brand Build Builder Come General Market Powerful Previous World

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