black
grey
blue
red
brown
white

It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Related Topics

Create Mind Perception Product Prospect Quite

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The Internet is the ultimate in brand-centered buying.
AL RIES

Brand Buy Center Internet Ultimate
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
AL RIES

Communication Fear Overcommnicate Problem Society World Year
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
AL RIES

Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
Even if all the cattle on the range look pretty much alike.
AL RIES

Alike All Cattle Look Much Pretty Range
Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
AL RIES

Attribute Brand Connect Contact Generally Mind Name Primary Register Regular Take Use
If you can build a powerful brand, you will have a powerful marketing program.
AL RIES

Almost Brand Build Builder Come General Market Powerful Previous World
Positioning is not what you do to a product.
AL RIES

Mind Position Product
The best way to make news is to announce a new category, not a new product.
AL RIES

Announce Best Category News Way Product
That is, you position the product in the mind of the prospect.
AL RIES

Mind Position Product You
War and marketing have many similarities.
AL RIES

Many Market Similarity War
The crucial ingredient in the success of any brand is its claim to authenticity.
AL RIES

Authenticity Claim Ingredient Success
Advertising is the way great brands get to be great brands.
AL RIES

Advertise Brand Great Way
To get into the consumer’s mind, you have to sacrifice.
AL RIES

Consumer Essence Info Mind Sacrifice
An attribute that nobody else already owns in your category.
AL RIES

Already Attribute Else Nobody Own Through
A brand should strive to own a word in the mind of the consumer.
AL RIES

Brand Consumer Mind Own Should Strive Word
A successful branding program is based on the concept of singularity.
AL RIES

Based Brand Concept Mind Perception Program Successful

Copyright: 2020 - 2023 | Minimalist Quotes