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Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

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Attribute Brand Connect Contact Generally Mind Name Primary Register Regular Take Use

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IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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A successful branding program is based on the concept of singularity.
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You need to allow enough time for this forgetting to take place
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It’s better to be first in the mind than to be first in the marketplace.
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Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Even if all the cattle on the range look pretty much alike.
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A branding program should be designed to differentiate your cow from all the other cattle on the range.
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It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Brand Convince Forever Known Peop Slow
Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
AL RIES

Attribute Brand Connect Contact Generally Mind Name Primary Register Regular Take Use
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way

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