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Good things happen when you narrow your focus.

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Focus Good Happen Narrow Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
AL RIES

Along Come Mistake New Product Really Simple Successful
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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Behavior Brand Consumer Course Factor Important Leadership Motivate
The real barrier (to building a brand) is the human mind.
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Barrier Gray Human Matter Mind Real
Even if all the cattle on the range look pretty much alike.
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Alike All Cattle Look Much Pretty Range
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.
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Brand Comment Display Forever Friend Magazine Mind Newspaper People Slowly Store Successful
That is, you position the product in the mind of the prospect.
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Mind Position Product You
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Advertise Catskill Else Everything Himalaya Market Strategy Time
The essence of positioning is sacrifice.
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Essence Giving Sacrifice Unique Up
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful

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