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Your brand’s power lies in dominance.

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Brand Dominance Lie Power

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Even if all the cattle on the range look pretty much alike.
AL RIES

Alike All Cattle Look Much Pretty Range
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
AL RIES

Brand Failure Fast Give Law Name One Route
The best way to make news is to announce a new category, not a new product.
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Announce Best Category News Way Product
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Advertise Catskill Else Everything Himalaya Market Strategy Time
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
Advertising is the way great brands get to be great brands.
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Advertise Brand Great Way
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
AL RIES

Company Hand Mental Mind Position Product Upper
Your brand’s power lies in dominance.
AL RIES

Brand Dominance Lie Power
The most powerful concept in marketing is owning a word in the prospects mind.
AL RIES

Business Concept Market Own Powerful Word
The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.
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Bvious Define Known Ladder Name Occupy Reason Rung Sharp Sit Top Well
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What

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