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Your brand’s power lies in dominance.

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Brand Dominance Lie Power

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
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Build Computer First Incent Mind Position Prospect
Positioning is not what you do to a product.
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Mind Position Product
Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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Communication Fear Overcommnicate Problem Society World Year
If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.
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Achieve Advertisement Fancy Handle Objective Pack Public Relationship Sale Promotion Worlld
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Advertise Catskill Else Everything Himalaya Market Strategy Time
A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
Branding is simply a more efficient way to sell things.
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Brand Efficient Sell Thing Way
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
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Along Come Mistake New Product Really Simple Successful
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind

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