black
grey
blue
red
brown
white

Your brand’s power lies in dominance.

Al Ries

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
AL RIES

Advertise Catskill Else Everything Himalaya Market Strategy Time
IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
AL RIES

Build Computer First Incent Mind Position Prospect
The crucial ingredient in the success of any brand is its claim to authenticity.
AL RIES

Authenticity Claim Ingredient Success
An attribute that nobody else already owns in your category.
AL RIES

Already Attribute Else Nobody Own Through
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
AL RIES

Brand Build Market Mind Prospect Sell
The real barrier (to building a brand) is the human mind.
AL RIES

Barrier Gray Human Matter Mind Real
A successful branding program is based on the concept of singularity.
AL RIES

Based Brand Concept Mind Perception Program Successful
You need to allow enough time for this forgetting to take place
AL RIES

Enough Ned Place Take Time Forget
After a slow buildup, people become convinced that they have known about the brand forever.
AL RIES

Brand Convince Forever Known Peop Slow
Advertising is the way great brands get to be great brands.
AL RIES

Advertise Brand Great Way
The next generation product almost never comes from the previous generation.
AL RIES

Come Generations never Next Previous Product
To get into the consumer’s mind, you have to sacrifice.
AL RIES

Consumer Essence Info Mind Sacrifice
Positioning is not what you do to a product.
AL RIES

Mind Position Product
Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
AL RIES

Behavior Brand Consumer Course Factor Important Leadership Motivate
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
AL RIES

Going Name New Product Require Simple Succesful
Each year we send more and receive less.
AL RIES

Each Less More Receive Send Year

Your brand’s power lies in dominance.

Related Topics

Popular Authors

More Al Ries Quotes