black
grey
blue
red
brown
white

A branding program should be designed to differentiate your cow from all the other cattle on the range.

Related Topics

Brand Business Cattle Cow Design Lok Market Other Program Range

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
AL RIES

Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
AL RIES

Allow Build Decade Ear Forget Normal Old Person Take Truth
That is, you position the product in the mind of the prospect.
AL RIES

Mind Position Product You
IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.
AL RIES

Build Computer First Incent Mind Position Prospect
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
AL RIES

Brand Build Market Mind Prospect Sell
A successful branding program is based on the concept of singularity.
AL RIES

Based Brand Concept Mind Perception Program Successful
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
AL RIES

Brand Business Customer Distinguishable Narrow Scope Singer Want World
What should a brand leader advertise?
AL RIES

Advertise Behavior Brand Important Leader
The next generation product almost never comes from the previous generation.
AL RIES

Come Generations never Next Previous Product
Advertising is the way great brands get to be great brands.
AL RIES

Advertise Brand Great Way
The crucial ingredient in the success of any brand is its claim to authenticity.
AL RIES

Authenticity Claim Ingredient Success
Branding is simply a more efficient way to sell things.
AL RIES

Brand Efficient Sell Thing Way
The real barrier (to building a brand) is the human mind.
AL RIES

Barrier Gray Human Matter Mind Real
The essence of positioning is sacrifice.
AL RIES

Essence Giving Sacrifice Unique Up
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
AL RIES

Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
It’s better to be first in the mind than to be first in the marketplace.
AL RIES

Better Business First Marketplace Mind

Copyright: 2020 - 2023 | Minimalist Quotes