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A branding program should be designed to differentiate your cow from all the other cattle on the range.

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Brand Business Cattle Cow Design Lok Market Other Program Range

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Positioning is how you differentiate yourself in the mind of the prospect.
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Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Each year we send more and receive less.
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The essence of positioning is sacrifice.
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A branding program should be designed to differentiate your cow from all the other cattle on the range.
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The real barrier (to building a brand) is the human mind.
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Branding is simply a more efficient way to sell things.
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The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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A brand should strive to own a word in the mind of the consumer.
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Today, communication itself is the problem. We have become the world’s first overcommunicated society.
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It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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