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War and marketing have many similarities.

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Many Market Similarity War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
AL RIES

Answer Brand Own Three Trouble Two
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.
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Brand Comment Display Forever Friend Magazine Mind Newspaper People Slowly Store Successful
You need to allow enough time for this forgetting to take place
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Enough Ned Place Take Time Forget
Your brand’s power lies in dominance.
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Brand Dominance Lie Power
Positioning is what you do to the mind of the prospect.
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Mind Position Prospect What
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
Changing the direction of a large company is like trying to turn an aircraft carrier.
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Aircraft Carrier Change Company Direction Try Trying
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
Each year we send more and receive less.
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Each Less More Receive Send Year
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Brand Business Customer Distinguishable Narrow Scope Singer Want World
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
An attribute that nobody else already owns in your category.
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Already Attribute Else Nobody Own Through

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