People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
AERIN LAUDERAERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
More Aerin Lauder Quotes
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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I’m natural, but I wear makeup seven days a week.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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I think to make your home as comfortable as possible is so important.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
AERIN LAUDER