The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDERAERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
More Aerin Lauder Quotes
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It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
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I love market research because you really have an idea of what your consumers are looking for.
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I love laugh lines. It means you’ve had a good life.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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I love to decorate a room – from the furniture to the objects to the books.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
AERIN LAUDER