When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
AERIN LAUDERAERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
More Aerin Lauder Quotes
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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You always have to stay true to yourself.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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I love market research because you really have an idea of what your consumers are looking for.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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I love laugh lines. It means you’ve had a good life.
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I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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I’ve always been inspired by beautiful interiors.
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Beauty is my heritage, but home decor is very much my passion.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER






