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I think to make your home as comfortable as possible is so important.

Aerin Lauder

Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER

Art Children Display Everything Example Following Hidden Make Mom Proud Work
I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
AERIN LAUDER

Concept Creating Creative Development Fragrance Lipstick Passionate Process Product
There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
AERIN LAUDER

Being Happy Idea Interesting Lifestyle Really Something Trend Whole
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
AERIN LAUDER

Concept House Lifestyle Overall People Shade
I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
AERIN LAUDER

Experienced Knowledgeable People Priceless Special Talented Thinking
When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
AERIN LAUDER

Bigger Children Friend Litle Mother Motherhood Need Way
It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
AERIN LAUDER

Beach Beautiful Expensive Kiss Luxury Mean Necessarily Picture Walk
I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
AERIN LAUDER

Driven Family Nice Passion Pride
I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
AERIN LAUDER

Alien Children Esoteric Figure Idea Reinforce Seriously Something
Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
AERIN LAUDER

Beauty Core Design Heritage Live Passion Space Work
I always loved beauty and accessories, and it’s always something I was passionate about.
AERIN LAUDER

Accessories Beauty Passionate Something
As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
AERIN LAUDER

Always Arranged Asked Creative Director Fabric Furniture Lighting Love Room Well
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking
People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER

Ask Doing Dream Fashion Home People
Luxury is anything that feels special. I mean, it can be a moment.
AERIN LAUDER

Beach Beautiful Children Feel Moment Special
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research

I think to make your home as comfortable as possible is so important.

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I think to make your home as comfortable as possible is so important.

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