It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
AERIN LAUDERI think to make your home as comfortable as possible is so important.
More Aerin Lauder Quotes
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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I love market research because you really have an idea of what your consumers are looking for.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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I’ve always been inspired by beautiful interiors.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
AERIN LAUDER