So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDERI think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
More Aerin Lauder Quotes
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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I love market research because you really have an idea of what your consumers are looking for.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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I love to decorate a room – from the furniture to the objects to the books.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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You always have to stay true to yourself.
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I’m natural, but I wear makeup seven days a week.
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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Luxury is anything that feels special. I mean, it can be a moment.
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I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
AERIN LAUDER