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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.

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I love laugh lines. It means you’ve had a good life.
AERIN LAUDER

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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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Backbone Blazer Coming Dressing Jeans Jewelry Nicely Something
In terms of pots and pans, I just use the basics – Im not a snob like that.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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Driven Family Nice Passion Pride
And balancing motherhood and career makes you both a better mother and a better businesswoman.
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Luxury is anything that feels special. I mean, it can be a moment.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
AERIN LAUDER

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I love market research because you really have an idea of what your consumers are looking for.
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Consumer Idea Looking Market Research
I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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I think to make your home as comfortable as possible is so important.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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I love to decorate a room – from the furniture to the objects to the books.
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