In terms of pots and pans, I just use the basics – Im not a snob like that.
AERIN LAUDEROne summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
More Aerin Lauder Quotes
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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Luxury is anything that feels special. I mean, it can be a moment.
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Beauty is my heritage, but home decor is very much my passion.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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You always have to stay true to yourself.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I love market research because you really have an idea of what your consumers are looking for.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER