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I’m natural, but I wear makeup seven days a week.

Aerin Lauder

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
AERIN LAUDER

Beautiful Entire Hard Work Life Passion Qualities Surrounded
I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
AERIN LAUDER

Driven Family Nice Passion Pride
I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
AERIN LAUDER

Always Beauty Child Children Fragrance Loved Magazine Summer Uncle Wore
Beauty is my heritage, but home decor is very much my passion.
AERIN LAUDER

Beauty Decor Heritage Home Passion
There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
AERIN LAUDER

Being Happy Idea Interesting Lifestyle Really Something Trend Whole
One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
AERIN LAUDER

Creative Enjoyed One Process Really Summer Worked
Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
AERIN LAUDER

Backbone Blazer Coming Dressing Jeans Jewelry Nicely Something
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking
Luxury is anything that feels special. I mean, it can be a moment.
AERIN LAUDER

Beach Beautiful Children Feel Moment Special
I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDER

Book Decorate Furniture Object Room
Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER

Art Children Display Everything Example Following Hidden Make Mom Proud Work
When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
AERIN LAUDER

Asked Beauty Creative Director Fun Girl Home
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDER

Beach Category Cross Easy Focus Focused Ideas Life Pillow Shop Summer
I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
AERIN LAUDER

Concept Creating Creative Development Fragrance Lipstick Passionate Process Product
I’m natural, but I wear makeup seven days a week.
AERIN LAUDER

Day Makeup Natural Seven Week

I’m natural, but I wear makeup seven days a week.

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I’m natural, but I wear makeup seven days a week.

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