I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
AERIN LAUDERI’m natural, but I wear makeup seven days a week.
More Aerin Lauder Quotes
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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Luxury is anything that feels special. I mean, it can be a moment.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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Beauty is my heritage, but home decor is very much my passion.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
AERIN LAUDER






