Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDERI figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
More Aerin Lauder Quotes
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It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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I love to decorate a room – from the furniture to the objects to the books.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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I love market research because you really have an idea of what your consumers are looking for.
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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