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You always have to stay true to yourself.

Aerin Lauder

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
AERIN LAUDER

Beautiful Entire Hard Work Life Passion Qualities Surrounded
It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
AERIN LAUDER

Beach Beautiful Expensive Kiss Luxury Mean Necessarily Picture Walk
I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
AERIN LAUDER

Driven Family Nice Passion Pride
I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDER

Book Decorate Furniture Object Room
I love Pilates, I really do, and I do it three times a week because it works well for me.
AERIN LAUDER

Me Pilate Three Time Week Well Work
I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
AERIN LAUDER

Brand Chairman Company Figure Prescriptive Small Uncle Worked
I’m natural, but I wear makeup seven days a week.
AERIN LAUDER

Day Makeup Natural Seven Week
When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
AERIN LAUDER

Archives Country Creative Director First Job People Thing
I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
AERIN LAUDER

Book Children Mother Passion Reading Share
The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDER

Change Create Effect Feeling Immediately Interesting Mood Scent
Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
AERIN LAUDER

Backbone Blazer Coming Dressing Jeans Jewelry Nicely Something
When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
AERIN LAUDER

Asked Beauty Creative Director Fun Girl Home
And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER

Balancing Better Both Businesswoman Make Mother Motherhood
I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
AERIN LAUDER

Always Beauty Child Children Fragrance Loved Magazine Summer Uncle Wore
When you ask women what’s the one thing they wish they had more of, they always say time.
AERIN LAUDER

Always Ask More One Thing Time Wish Women
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking

You always have to stay true to yourself.

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You always have to stay true to yourself.

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