People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
AERIN LAUDERIt can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
More Aerin Lauder Quotes
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Beauty is my heritage, but home decor is very much my passion.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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I think to make your home as comfortable as possible is so important.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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I love market research because you really have an idea of what your consumers are looking for.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I’m natural, but I wear makeup seven days a week.
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I’ve always been inspired by beautiful interiors.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
AERIN LAUDER