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You don’t even have to have a good product.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We can learn from IBM’s successful history that you don’t have to have the best product to become number one.
ADAM OSBORNE

Best History Number Numbers One Product Successful
Only taking the best evidence available at the present time,
ADAM OSBORNE

Available Best Evidence Present Taking Time
The future lies in designing and selling computers that people don’t realize are computers at all.
ADAM OSBORNE

Computer Design Designing Future Lying People Realize Selling
Interpreting it as best you can, and leaving your mind open to the fact that new evidence will appear tomorrow.
ADAM OSBORNE

Appear Best Evidence Fact Interpreting Leaving Mind Open Tomorrow
This is the ultimate con game – I’m having fun and people pay me to do it.
ADAM OSBORNE

Con Fun Game Pay People Ultimate
The small businessman is smart; he realizes there’s no free lunch. On the other hand, he knows where to go to get a good inexpensive sandwich.
ADAM OSBORNE

Businessman Free Hand Lunch Realize Smart
With bundled machines you can throw away the hardware and keep the software, and it’s still a good buy.
ADAM OSBORNE

Boy Bundled Good Hardware Machine Software Throw
You can’t learn anything from being perfect.
ADAM OSBORNE

Anything Being Learn Perfect
They’re wrong. With computers you make mistakes faster.
ADAM OSBORNE

Computer Make Making Mistake Wrong
Adequacy is sufficient. All else is superfluous.
ADAM OSBORNE

Adequacy All Else Sufficient Superfluous
The most valuable thing you can make is a mistake.
ADAM OSBORNE

Business Encouraging Mistake Thing Valuable
Money coming in says I’ve made the right marketing decisions
ADAM OSBORNE

Advertising Coming Decision Marketing Money Right Say
I liken myself to Henry Ford and the auto industry, I give you 90 percent of what most people need.
ADAM OSBORNE

Auto Fog Give Giving Industry Most Need Ninty People Percent
Venture capitalists are like lemmings jumping on the software bandwagon.
ADAM OSBORNE

Bandwagon Capitalist Decision Entrepreneur Jumping Lemming Software Venture
People think computers will keep them from making mistakes
ADAM OSBORNE

Computer Making Mistakes People Technology Thinking
You don’t even have to have a good product.
ADAM OSBORNE

Anand Thakur

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