Brand-Dropping’ is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist’s creative outlet or typical style.
While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business
There is a strong demand for Michael Jackson’s music and merchandise, and that will only increase as more material surfaces in the years following his death.
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn’t support the brand or it doesn’t make sense for the song, then it will never work.
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