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Brand-Dropping’ is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist’s creative outlet or typical style.

Adam Kluger

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There is a strong demand for Michael Jackson’s music and merchandise, and that will only increase as more material surfaces in the years following his death.
ADAM KLUGER

Death Demand Increase Material Merchandise Music Only Strong Year
So you could say I had a natural knack for the advertising world.
ADAM KLUGER

Advertising Knack Neutral World
While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business
ADAM KLUGER

Advertising Began Business Department New Quick Responsible Rough School Working
I attended a post-college program in L.A. for Music Business and Production.
ADAM KLUGER

Attended Busines Colege College Post Production Program Songwriting
Brand-Dropping’ is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist’s creative outlet or typical style.
ADAM KLUGER

Agency Artist Brand Discreetly Dropping Kluger Song
The music industry’s very laid back while I’m very, very aggressive.
ADAM KLUGER

Aggressive Back Laid Music Industry
Endorsements with hip-hop artists work because hip-hop artists typically set the most trends
ADAM KLUGER

Artist Endorsement Hip Hop Trend Typically
I initially wanted to work in the music industry more on the A&R side.
ADAM KLUGER

Industry Initially Knack More Music School Side Wanted Work World
What we do is try to pair them up so that both sides are happy.
ADAM KLUGER

Both Do Happy Pair Side Them Try
Pitbull is great with brands.
ADAM KLUGER

Artist Brand Great Pitbull
Took several courses involving Music Production, Arrangement, and Songwriting.
ADAM KLUGER

Arrangement Courses Involving Music Production Several Songwriting Took
It’s every brand’s goal to be seen in the mainstream, and hip-hop music has become mainstream music.
ADAM KLUGER

Brand Goal Hip Hop Mainstream Music Seen
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn’t support the brand or it doesn’t make sense for the song, then it will never work.
ADAM KLUGER

Artist Brand Full Inbox Office Product Song Trying Video