Art is too serious to be taken seriously.
AD REINHARDTThe only and one way to say what abstract art or art-as-art is, is to say what it is not.
More Ad Reinhardt Quotes
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We all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
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Art is art. Everything else is everything else.
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So now our department is the worst department, partly because it has the worst facilities.
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There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
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The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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My paintings are the last paintings one can make.
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Painting cannot be the only activity of a mature artist.
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The job at Brooklyn is interesting because Brooklyn reflects what happened to university art departments everywhere. It might be the worst department now, and yet at one point it was the best in the country.
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The artist as businessman is uglier than the businessman as artist.
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I want to emphasize the idea of black as intellectuality and conventionality.
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Art is not the spiritual side of business.
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The more an artist works the more there is to do.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
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As for a picture, if it isn’t worth a thousand words, the hell with it.
AD REINHARDT