The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
AD REINHARDTAs an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
More Ad Reinhardt Quotes
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
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The only and one way to say what abstract art or art-as-art is, is to say what it is not.
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An artist who dedicates his life to art, burdens his art with his life, and his life with his art.
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I taught a lot of art history, especially Chinese, Japanese, and Indian. But the painting classes came back. The nudes came back. Not so much the still lifes.
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I tried to oppose the academic to the marketplace.
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The more an artist works the more there is to do.
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We all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
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The job at Brooklyn is interesting because Brooklyn reflects what happened to university art departments everywhere. It might be the worst department now, and yet at one point it was the best in the country.
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That’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
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Only a bad artist thinks he has a good idea. A good artist does not need anything.
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I want to emphasize the idea of black as intellectuality and conventionality.
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Painting cannot be the only activity of a mature artist.
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Art is too serious to be taken seriously.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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Art is art. Everything else is everything else.
AD REINHARDT