I tried to oppose the academic to the marketplace.
AD REINHARDTThe artist as businessman is uglier than the businessman as artist.
More Ad Reinhardt Quotes
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So now our department is the worst department, partly because it has the worst facilities.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
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There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
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Painting cannot be the only activity of a mature artist.
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That’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
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My paintings are the last paintings one can make.
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The artist should once and forever emancipate himself from the bondage of appearance.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
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The more an artist works the more there is to do.
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I taught a lot of art history, especially Chinese, Japanese, and Indian. But the painting classes came back. The nudes came back. Not so much the still lifes.
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Art is too serious to be taken seriously.
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An artist who dedicates his life to art, burdens his art with his life, and his life with his art.
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Art is art. Everything else is everything else.
AD REINHARDT