It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
AD REINHARDTWe all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
More Ad Reinhardt Quotes
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That’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
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The only and one way to say what abstract art or art-as-art is, is to say what it is not.
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Only a bad artist thinks he has a good idea. A good artist does not need anything.
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There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
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I tried to oppose the academic to the marketplace.
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As for a picture, if it isn’t worth a thousand words, the hell with it.
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Art is not the spiritual side of business.
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Now almost every artist outside of New York is connected with some school or some museum school, and even in New York the majority are.
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We all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
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Art is too serious to be taken seriously.
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So now our department is the worst department, partly because it has the worst facilities.
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The more an artist works the more there is to do.
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An artist who dedicates his life to art, burdens his art with his life, and his life with his art.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
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I want to emphasize the idea of black as intellectuality and conventionality.
AD REINHARDT