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Imagination in business is the ability to perceive opportunity.

Abraham Zaleznik

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Ability Business Imagination Opportunity Perceive

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The influence a leader exerts in altering moods, evoking images and expectations, and in establishing specific desires and objectives determines
ABRAHAM ZALEZNIK

Altering Establishing Evoking Expectation Expert Image Influencer Leader
Leaders are active instead of reactive, shaping ideas instead of responding to them.
ABRAHAM ZALEZNIK

Attitude Idea Instead Leader Reactive Responding Shaping Thinking
Vision, the hallmark of leadership, is less a derivative of spreadsheets and more a product of the mind called imagination.
ABRAHAM ZALEZNIK

Derivative Hallmark Imagination Leadership Mind Product Spreadsheet Vision
Keep focused on the substantive issues. To make a decision means having to go through one door and closing all others.
ABRAHAM ZALEZNIK

Decision Door Focused Issue Keep Make Mean Substantive
Leadership requires using power to influence the thoughts and actions of other people.
ABRAHAM ZALEZNIK

Action Influence Leadership People Power Require
Imagination in business is the ability to perceive opportunity.
ABRAHAM ZALEZNIK

Ability Business Imagination Opportunity Perceive
Innovation grows out of membership and a sure sense of responsibility people feel for their work and the organizations that employ them.
ABRAHAM ZALEZNIK

Feel Grow Innovation Membership Organization People Responsibility Sense Work
If you want to understand entrepreneurs, you have to study the psychology of the juvenile delinquent. They don’t have the same anxiety triggers that we have.
ABRAHAM ZALEZNIK

Anxiety Entrepreneur Juvenile Psychology Study Trigger Understand
In other words, leaders are visionaries and managers operate within those established visions.
ABRAHAM ZALEZNIK

Leader Manage Operate Operation Other Vision Visionaries Way
Leaders adopt a personal and active attitude toward goals.
ABRAHAM ZALEZNIK

Active Adopt Goal Leader Personal Toward
The direction an organization takes. The net result of this influence is to change the way people think about what is desirable, possible, and necessary.
ABRAHAM ZALEZNIK

Change Direction Influence Organization People Take Way

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