“If you double the number of experiments you do per year you’re going to double your inventiveness.”

I think if people read more, that is a better world.

Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.

Your brand is what other people say about you when you’re not in the room.

If you think about the long term then you can really make good life decisions that you won’t regret later.

Failure comes part and parcel with invention. It’s not optional.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.

You don’t want to negotiate the price of simple things you buy every day.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Go to bed early and wake up early. The morning hours are good.

The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

What’s dangerous is not to evolve.

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

Every new thing creates two new questions and two new opportunities.

I’m as proud of what we don’t do as I am of what we do.

If things aren’t breaking, then you’re not moving fast enough. People learn by making mistakes.

I learned to go into business only with people whom I like, trust, and admire.

Silence is golden when you can’t think of a good answer.

Your employee should have superior technical skills than you. If he doesn’t, it means you have hired the wrong person.

If you’re going through hell, keep going.

You treat people with respect, they tend to return the favor to the company.

You have to learn the rules of the game. And then you have to play better than anyone else.