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Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.

Norman Schwarzkopf

With a chemical alarm, you’re going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side
NORMAN SCHWARZKOPF

Alarm Chemical
I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
NORMAN SCHWARZKOPF

Army Military War
Choose to win, Get mad, then get over it.
NORMAN SCHWARZKOPF

Military Motivational Win
It is God’s job to forgive Osama Bin Laden. It is our job to arrange a face to face meeting.
NORMAN SCHWARZKOPF

God Job War
When placed in command, take charge.
NORMAN SCHWARZKOPF

Charge Command Leadership
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
NORMAN SCHWARZKOPF

Business Character Combination Leadership Strategy
I hate war. Absolutely, I hate war.
NORMAN SCHWARZKOPF

Absolute Hate War
Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF

Look Thinking Want
Going to war without France is like going hunting without an accordion.
NORMAN SCHWARZKOPF

Country Hunt War
If it had been our intention to take Iraq, if it had been our intention to destroy the country, if it had been our intention to overrun the country, we could have done it unopposed.
NORMAN SCHWARZKOPF

Country Destroy Intention
I’m not a politician. I’d make a lousy politician.
NORMAN SCHWARZKOPF

Lousy Politics
I have seen competent leaders who stood in front of a platoon and all they saw was a platoon. But great leaders stand in front of a platoon and see it as 44 individuals, each of whom has aspirations, each of who wants to live, each of whom wants to do good.
NORMAN SCHWARZKOPF

Leadership Want
Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
NORMAN SCHWARZKOPF

Alive Business Fear War
You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it.
NORMAN SCHWARZKOPF

Business Leadership Positive
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War

Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.

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Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.

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