Success is sweet, but the secret is sweat.
NORMAN SCHWARZKOPFI’m not a politician. I’d make a lousy politician.
More Norman Schwarzkopf Quotes
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I prided myself on being unflappable even in the most chaotic of circumstances.
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The more you sweat in peace, the less you bleed in war.
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True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.
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Ninety-nine percent of leadership failures are failures of character.
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When placed in command, take charge.
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I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
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Leadership consists of character and strategy. If you can’t have both, opt for character.
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You learn far more from negative leadership than from positive leadership. Because you learn how not to do it. And, therefore, you learn how to do it.
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If it had been our intention to take Iraq, if it had been our intention to destroy the country, if it had been our intention to overrun the country, we could have done it unopposed.
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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.
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I admire men of character and I judge character not by how men deal with their superiors, but mostly how they deal with their subordinates. And that, to me, is where you find out what the character of a man is.
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An awful lot has been written about my temper.
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A professional soldier understands that war means killing people, war means maiming people, war means families left without fathers and mothers.
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Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
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Do what is right, not what you think the high headquarters wants or what you think will make you look good.
NORMAN SCHWARZKOPF