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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

Norman Schwarzkopf

From the time I was twelve years old until I retired last year at the age of fifty-seven, the Army was my life. I loved commanding soldiers and being around people who had made a serious commitment to serve their country.
NORMAN SCHWARZKOPF

Command Commitment Country Love Retirement Soldier Time
The more you sweat in peace, the less you bleed in war.
NORMAN SCHWARZKOPF

Military Motivational Peace Sports
Well, unfortunately, I have always regretted the fact that I have a temper, but I also have, you know, have great love and respect for all of the people that have worked for me. I think like everything else, this is one of those things that has been blown out of proportion.
NORMAN SCHWARZKOPF

Great Love People Thinking
I don’t consider myself dovish and I certainly don’t consider myself hawkish. Maybe I would describe myself as owlishthat is wise enough to understand that you want to do everything possible to avoid war.
NORMAN SCHWARZKOPF

Want War Wise
Good generalship is a realization that you’ve got to try and figure out how to accomplish your mission with a minimum loss of human life.
NORMAN SCHWARZKOPF

Accomplishment Loss Mission Realization Trying
An awful lot has been written about my temper.
NORMAN SCHWARZKOPF

Awful Temper
It is God’s job to forgive Osama Bin Laden. It is our job to arrange a face to face meeting.
NORMAN SCHWARZKOPF

God Job War
I am quite confident that in the foreseeable future armed conflict will not take the form of huge land armies facing each other across extended battle lines, as they did in World War I and World War II or, for that matter, as they would have if NATO had faced the Warsaw Pact on the field of battle.
NORMAN SCHWARZKOPF

Army Military War
How do you fight someone who doesn’t care if they get killed? You accommodate them.
NORMAN SCHWARZKOPF

Accommodate Care Fight Kill War
I admire men of character and I judge character not by how men deal with their superiors, but mostly how they deal with their subordinates. And that, to me, is where you find out what the character of a man is.
NORMAN SCHWARZKOPF

Character Deal Judgment Men Superior
A very great man once said you should love your enemies and that’s not a bad piece of advice. We can love them but, by God, that doesn’t mean we’re not going to fight them.
NORMAN SCHWARZKOPF

Advice Enemy God Love
I am living proof that if you catch prostate cancer early, it can be reduced to a temporary inconvenience, and you can go back to a normal life.
NORMAN SCHWARZKOPF

Cancer Normal Proof
It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.
NORMAN SCHWARZKOPF

Battle Courage Hero Veterans Day
I’m not a politician. I’d make a lousy politician.
NORMAN SCHWARZKOPF

Lousy Politics
Judge your enemy based upon capabilities, not intent, you have to look at the enemy and really almost make a worst case call every time.
NORMAN SCHWARZKOPF

Enemy Judging Looks
Ninety-nine percent of leadership failures are failures of character.
NORMAN SCHWARZKOPF

Character Failure Leadership

Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

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Fear will keep you alive in a war. Fear will keep you alive in business. There’s nothing wrong with fear.

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