I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
BERNARD ARNAULTOnce we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It’s a symbol.
More Bernard Arnault Quotes
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Luxury goods are the only area in which it is possible to make luxury margins.
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If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
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When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
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I take time to get close to, and I don’t immediately throw my arms round someone.
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Luxury goods are the only area in which it is possible to make luxury margins.
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In the luxury business, you have to build on heritage.
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I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.
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If you control your distribution, you control your image.
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When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
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And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
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Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
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A good product can last forever.
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I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
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It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
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Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas.
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