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Fitting in is a short-term strategy, standing out pays off in the long run.

Seth Godin

Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People

Fitting in is a short-term strategy, standing out pays off in the long run.

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Fitting in is a short-term strategy, standing out pays off in the long run.

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