The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODINFitting in is a short-term strategy, standing out pays off in the long run.
More Seth Godin Quotes
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Your best customers are worth far more than your average customers.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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Art is the act of navigating without a map.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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The big win is when you refuse to settle for average or mediocre.
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Just because something is easy to measure doesn’t mean it’s important.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN