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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.

Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want

The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.

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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.

Related Topics

Popular Authors

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