The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODINThe status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
More Seth Godin Quotes
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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The job is not your work; what you do with your heart and soul is the work.
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Don’t find customers for your products, find products for your customers.
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As long as you want to please everyone, you won’t please anyone.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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You don’t need more time in your day. You need to decide.
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Surprise and differentiation have far more impact than noise does.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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Ideas that spread win.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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As soon as we associate reading with a test, we’ve missed the point.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN






