Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODINThe status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
More Seth Godin Quotes
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If you want to be a leader, go lead
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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You don’t launch a popular blog, you build one.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Ideas that spread win.
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Remarkable visions and genuine insights are always met with resistance.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN