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The first rule of doing work that matters: Go to work on a regular basis.

Seth Godin

The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming

The first rule of doing work that matters: Go to work on a regular basis.

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The first rule of doing work that matters: Go to work on a regular basis.

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