I believe very strongly that corporations could and should be a major force for resolving social and environmental concerns in the twenty-first century.
When I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
Nobody’s irreplaceable, including me. I think for too long we’ve had a cult of personality in this company and in this industry, and frankly, I’d like to see that diminish.
I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I’d rather just let our accomplishments really speak for themselves.
All things being equal, I think people would still prefer to do business with their hometown companies. That’s true in America, that’s true in China, that’s true in Germany.
I believe fuel cells will finally end the 100-year reign of the internal combustion engine. . . Fuel cells could be the predominant automotive power source in 25 years.
One of the things I’ve had the advantage of, growing up and being close to the top management of this company and other companies for most of my life, is seeing how CEOs start to believe in their own infallibility. And that really scares me.
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