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The experience is about how we get there, not the landing place.

Bill Buxton

The fundamental thing about sketching is that it isabout asking not telling
BILL BUXTON

Asking Fundamentals Sketching
The only way to engineer the future tomorrow is to have lived in it yesterday.
BILL BUXTON

Tomorrow Way Yesterday
My thesis [is] that in order to design a tool, we must make our best efforts to understand the larger social and physical context within which it is intended to function
BILL BUXTON

Best Design Effort Order
Always be a beginner at something.
BILL BUXTON

Always Beginners Something
If I can see it, it’s a failure
BILL BUXTON

Failure Life See
The experience is about how we get there, not the landing place.
BILL BUXTON

Experience Landing Place
If history is any indication, we should assume that any technology that is going to have a significant impact over the next 10 years is already 10 years old!
BILL BUXTON

Impact Technology Years
The diversity of web browsers tomorrow will match the diversity of ink browsers (aka paper) today
BILL BUXTON

Aka Diversity Ink Today
When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore improve our currenttechnics by inventing new and better tools that help ussketch.
BILL BUXTON

Description Helping Tools
If you want toget the most outof a sketch, youneed to leave bigenough holes forthe imaginationto fit in.
BILL BUXTON

Fit Holes Imagination Want
Our job is not to answer questions, its to ask the right questions…that get us to the right answer.
BILL BUXTON

Answers Asks Jobs

The experience is about how we get there, not the landing place.

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The experience is about how we get there, not the landing place.

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