“My thesis [is] that in order to design a tool, we must make our best efforts to understand the larger social and physical context within which it is intended to function”

Our job is not to answer questions, its to ask the right questions…that get us to the right answer.

The fundamental thing about sketching is that it isabout asking not telling

The diversity of web browsers tomorrow will match the diversity of ink browsers (aka paper) today

Always be a beginner at something.

When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore improve our currenttechnics by inventing new and better tools that help ussketch.

If I can see it, it’s a failure

If history is any indication, we should assume that any technology that is going to have a significant impact over the next 10 years is already 10 years old!

The only way to engineer the future tomorrow is to have lived in it yesterday.

Yet pleasure in the work can’t be achieved unless you know you have put all of your strength into it and have done your best to make it come alive.

Something that you should take particular notice of is the fact that the best scripts have very few explanatory passages.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

A helluva athlete, the best ever to play his position in the history of the game.

The best stroked putt in a lifetime does not bring the aesthetic satisfaction of a perfectly hit wood or iron shot.

Jerry Rice made the decision and we honestly tried to accommodate him the best way we can.

The best example of this was the Apollo project in the United States.

If we do our best and make efforts, a peaceful and great future will become ours without fail.