I can’t think of any other job in journalism where the newsmakers come to you.
BOB SCHAFFERBut, you know, they’re glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
More Bob Schaffer Quotes
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And after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn’t graduate with honors, but I did graduate on time and with some doing.
BOB SCHAFFER -
The recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
BOB SCHAFFER -
Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
BOB SCHAFFER -
I used to be a print reporter.
BOB SCHAFFER -
But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
BOB SCHAFFER -
The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
BOB SCHAFFER -
A great deal of our ratings on the morning news are people who died during the night with their TV on.
BOB SCHAFFER -
Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER -
I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER -
Government is just spending too much money.
BOB SCHAFFER -
It’s getting the right person that’s the challenge.
BOB SCHAFFER -
Parents don’t like it, administrators don’t like it, and kids don’t like it, but politicians and bureaucrats in Washington love it–which should be the first indication to you that it is a troubled program.
BOB SCHAFFER -
Nowadays I’m not even sure if newspapers take into account whether a person is a good writer.
BOB SCHAFFER -
Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
BOB SCHAFFER -
The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
BOB SCHAFFER







