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For all the progress, we recognize we’re very far from the finish line.

Bill Ford

I believe fuel cells will finally end the 100-year reign of the internal combustion engine. . . Fuel cells could be the predominant automotive power source in 25 years.
BILL FORD

Automotive Believe Cells Combined Fuel Years
I don’t ever want to believe my own press clippings, good or bad.
BILL FORD

Believe Clipping Own Press
Nobody’s irreplaceable, including me. I think for too long we’ve had a cult of personality in this company and in this industry, and frankly, I’d like to see that diminish.
BILL FORD

Frankly Long Nobody Personality Thinking
I believe very strongly that corporations could and should be a major force for resolving social and environmental concerns in the twenty-first century.
BILL FORD

Believe Environmental Twenties
I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I’d rather just let our accomplishments really speak for themselves.
BILL FORD

Accomplishment Hype Speak Thinking
One cannot find a healthy economy anywhere in the world that does not have a strong industrial base, period.
BILL FORD

Economic Healthy Industry Strong
When you factor in population growth, it’s clear that the mobility model that we have today simply will not work tomorrow.
BILL FORD

Inspiration Motivation Technology
Four billion clean cars on the road are still four billion cars, and a traffic jam with no emissions is still a traffic jam.
BILL FORD

Billion Car Emission Four
Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success
BILL FORD

Creating Responsible Strong
All things being equal, I think people would still prefer to do business with their hometown companies. That’s true in America, that’s true in China, that’s true in Germany.
BILL FORD

Country People Thing Thinking True
I felt there was a danger of that, should we be marginalized as a major polluter.
BILL FORD

Danger Felt Marginalized Polluter
Social obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .
BILL FORD

Impact Inspiring People
It’s amazing how much data is out there. The question is how do we put it in a form that’s usable?
BILL FORD

Data Form Information
One of the things I’ve had the advantage of, growing up and being close to the top management of this company and other companies for most of my life, is seeing how CEOs start to believe in their own infallibility. And that really scares me.
BILL FORD

Belief CEO Growing Management Top Up
I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us.
BILL FORD

Danger Industry Pride Tobacco
When I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
BILL FORD

Days Forever Joined Natural Thinking
For all the progress, we recognize we’re very far from the finish line.
BILL FORD

Finish Lines Pro Progress
I walked in and inherited a management group that I didn’t know very well. They didn’t know me, and we had a very short window to put together a credible recovery plan.
BILL FORD

Groups Recovery Together Walked Window
I think I was the first executive to ever speak at a Greenpeace business conference, in London in 2001. That didn’t play well here at Ford, but I thought it was an important signal to send internally, that these were the kind of issues we needed to be grappling with.
BILL FORD

Country Gripping Issues Play Thinking
A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.
BILL FORD

Good Inspiring World

For all the progress, we recognize we’re very far from the finish line.

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For all the progress, we recognize we’re very far from the finish line.

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