Beth Comstock on budgets
Beth Comstock15 quotes“There is always room in our budget for a little experimentation.”
More from Beth Comstock
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Beth ComstockBeth Comstock Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
Beth ComstockBeth Comstock Be where the world is going.
Beth ComstockBeth Comstock Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.
Beth ComstockBeth Comstock We seek to be as nimble as a startup.
Beth ComstockBeth Comstock B2B does not mean boring marketing.
Beth ComstockBeth Comstock Marketing is about innovation.
Beth ComstockBeth Comstock Know thyself. Know the customer. Innovate.
Beth ComstockBeth Comstock Our job is to understand where the market is heading and translate that into practical action.
Beth ComstockBeth Comstock The more passionate that someone is about something, the more you have to listen to them.
Beth ComstockBeth Comstock An idea doesn’t count if you can’t use it
Beth ComstockBeth Comstock You can’t sell anything if you can’t tell anything.
Beth ComstockBeth Comstock Mind share before market share.
Beth ComstockBeth Comstock There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare
Beth ComstockBeth Comstock
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